Invest In HealthPOD
We are raising seed funding with SEIS pre-approval. Discover our ambitions and your opportunity here.
The fitness industry isn't providing people with a sustainable means of achieving their goals. 76% UK adults exercise 1+ times a week but half aren’t happy with their body.
Coaches have over 3 hours a day they can’t monetise that’s causing 80% of trainers drop out in their first 2 years.
HealthPOD is a platform that connects consumers with personal trainers and nutritionists for a 1-2-1 consultancy video-call.
Access world class fitness professionals.
Each session is just £15, no contract.
Personalised advice, ongoing support.
Increase weekly income.
Monetise dead time.
Expand existing client base.
Flexible working: anytime, anywhere.
Our Proof Of Concept
MVP website testing
Test concept and establish core product feature list.
Establish key commercial benchmarks.
2.4k visits, 3.6k page views, 150 trials
More than 90% of sessions were followed up with verbal or written feedback (coach and consumer).
Gym Group sponsored research project
Size demand from coaches and test key reasons to use.
Test existing features and identify additional core ones.
92% of Gym Group coaches said that wanted to use HealthPOD.
50% of participants pre-registered for the app product.
48 coach interviews and 50 questionnaire responses.
App Prototype testing
Test UX and refining details of user journeys of all core features.
Validate operating model and commercials.
30 coach trials and 25 user trials with existing network of ambassadors from MVP.
It’s a Huge Market
£4.9 bn in the UK, up 6.3% on 2016 and 32% since 2010.
76% UK adults exercise 1+ times a week.
The global fitness app market forecasts to grow at a CAGR of 29.45% during the period 2017-20213.
Gym membership & the broader health and fitness market have already exploded
27% of UK adults use sports nutrition products.
9.9m people are members of a gym.
Growth is being driven by the value/convenience end of the market
The Gym Group and Pure Gym are now the largest gym groups by members with a combined 13.4% market share.
My Protein is the 4th highest ranked health site in the UK.
2018 State of the UK Fitness Industry Report.
Our Points of Difference
Simple and seamless user experience
Affordable at less than 50% cost of a PT
Personalised 1 to 1 consultancy experience
Quality through vetted coaches
No travel time, access anywhere
Goal focused user flow
We have various partnerships in place already including
UK’s Largest Gym Chain
UK Active 2019 Accelerator
3C’s Investment Community Q1 2019 Winner
Tech partnerships and app build in place
Sports influencer partnerships ready
Use Of Funds
Build and test our app platform, implement a UK marketing strategy and cover working capital requirements. Management will remain focused on preparing the business for series-A investment to refine the platform, add features and accelerate growth.
We are raising £150k of SEIS qualifying investment in order to build, market, test and refine our app platform, positioning HealthPOD as a market leader before expanding into other markets.
We are inviting minimum investments of £10k. We are open to overfunding up to £200k, in which case SEIS will be made available on a first come, first served basis. We are looking to close this round of investment by end of May 2019.
Return on Investment
We forecast turning a profit by 2021 and achieving revenue of £125m in 2023 at which stage we anticipate a trade sale or management buy-out.
We’re creating a platform that unlocks expertise in a way never before possible, using the power of technology to connect people to experts virtually.
Our custom matching algorithm and intelligent vetting process provides unparalleled quality expertise to anyone, anywhere, across any field. From the outset we are building a platform capable of hosting a rich data set of consumer behaviour across industries to drive growth and future revenue sources.
The Founding Team
Founder & CEO
Marketing strategist and app analyst across market leading brands, including MaxiMuscle and Sky. Lifelong health & fitness enthusiast.
Founder & CTO
Digital marketer, qualified PT with 7 years experience in the health and fitness industry. Previous experience in technical SEO and web development.
Founder & Growth Strategy
Jared is the founder of Fresh Fitness Food, an industry leading personalised meal delivery service he took from a kitchen in his flat to £10m valuation in 4 years.